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31 december 2018 van 8:00 am tot 5:00 pm
Digital Wednesday – Doug Kessler
No better way to start a new year than with this very special new years edition of Digital Wednesday. We are excited, proud and very happy to welcome an international marketing junkie on our stage. Together with Tech to Market we have arranged for Doug Kessler to inspire you and kickstart the year. Please sign up and welcome Doug Kessler and his collegue Rutger with us on the 30th of January at Igluu (Eindhoven).
Doug Kesseler is co-founder and creative director of Velocity Partners and he is widely known for his B2B marketing expertise, but his vision on content marketing are interesting for every marketeer. Together with his colleague Rutger he will definitely inspire you!
About the talk
B2B marketing has come a long way in a short time. But as we’ve absorbed so many changes, too many B2B teams have lost sight of some important essentials.
Doug and Rutger will dive deeper into four or five of the big obstacles that are sucking the life out of B2B marketing. We’ll also explore some surprising ways to change the buyer-seller dynamic and get prospects to lower their marketing defence barriers. You do it by creating marketing that doesn’t look, sound, feel and shout like Marketing.
18:30 h – Doors open
19:00 h – Keynote Doug & Rutger
20:00 h – Cheers on 2019!
20:15 h – 22:00 h – Talk & drinks
Get your tickets now!